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MICA

MICA

Ahmedabad , Gujarat
|
4.4 Ratings
Private|Estd. 1991

The Mudra Institute of Communications, Ahmedabad (MICA) is one of India’s premier institutes dedicated to strategic marketing, brand management, digital communication, and advertising. Established in 1991, MICA was founded by the Mudra Communications (now part of DDB Mudra Group) to create leadership in the field of creative communications.

Located in Ahmedabad, MICA has built a strong reputation for blending creativity with business strategy. The institute is known for producing industry-ready professionals in marketing, media, branding, and digital ecosystems. It is approved by the AICTE and offers postgraduate and certificate-level programs.

Table of Contents

Highlights of MICA Ahmedabad

MetricsDetails
Full NameMudra Institute of Communications, Ahmedabad
Popular NameMICA
Established1991
LocationAhmedabad, Gujarat
ApprovalAICTE Approved
OwnershipPrivate
SpecializationStrategic Marketing, Communications, Branding
Flagship CoursePGDM-C (Post Graduate Diploma in Management – Communications)
Admission ProcessCAT / XAT / GMAT + MICAT
Campus Size19 Acres

Courses Offered

MICA Ahmedabad offers a range of programs focused on communication-driven management education:

Postgraduate Programs

  • PGDM-C (Communications)
  • PGDM (Strategic Marketing and Communication)

Fellowship & Certificate Programs

  • Fellow Programme in Management (FPM-C)
  • Crafting Creative Communication (CCC)

These programs are designed to combine marketing analytics, consumer behavior, digital media, and brand storytelling.

Admission Process 2026

Admission to MICA is unique compared to other B-schools. Candidates must:

  1. Appear for entrance exams such as CAT, XAT, or GMAT
  2. Clear MICAT (MICA Admission Test)
  3. Participate in Group Exercise (GE) and Personal Interview (PI)

Eligibility Criteria

  • Bachelor’s degree with minimum 50% marks
  • Valid entrance exam score (CAT/XAT/GMAT)
  • Strong communication and creative aptitude.

Top Recruiting Sectors

  • Advertising Agencies
  • FMCG & Consumer Brands
  • Digital Marketing Firms
  • Consulting Companies
  • Media & Entertainment 

Fees Structure

CourseTotal Fees (Approx)
PGDM-C₹23–25 Lakhs
PGDM₹23–25 Lakhs
FPM-CAs per institute norms

Note: Fees may vary annually.

Placements at MICA Ahmedabad

MICA has a strong placement record, especially in marketing, advertising, branding, and digital roles.

MetricsStatistics
Highest Package₹35+ LPA
Average Package₹18 – ₹20 LPA
Top RecruitersGoogle, Amazon, Deloitte, Accenture, HUL, Flipkart
Placement Rate100% (approx.)
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MICA Highlights

Founded Year1991
Type of InstitutePrivate
Campus Size19 acres

MICA FAQs

MICA Ahmedabad offers flagship courses like PGDM (C), PGDM, and Fellow Programme in Management (FPM) with a focus on communication and strategic marketing.

The admission process involves clearing CAT/XAT/GMAT or equivalent exams, followed by MICAT, and then GD/GE & PI rounds for final selection.

Yes, MICA Ahmedabad offers online short-term programs such as LMDP & FDP along with full-time courses like PGDM and FPM.

Yes, MICA Ahmedabad is NBA accredited and recognized by AICTE.

MICA Ahmedabad has a 100% placement record, with top companies from FMCG, consulting, and other sectors offering lucrative packages.
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